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An audience that grows on
purpose, not by accident.

Strategy, content, creative and paid social — managed as one connected system, not one-off posts.

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What does social media marketing include?

Social media marketing covers the strategy, content, creative, posting, community engagement and paid campaigns that build an audience and turn it into customers. Techsouls ties every plan to business goals rather than follower counts, and reports on the outcomes that matter, alongside performance marketing if you need it.

Last updated

Best for
D2C brands, local businesses, service businesses, personal brands and growing companies
Includes
Strategy, content, creative, posting, engagement, paid social and reporting
Approach
Plans tied to business goals, not follower counts
Pricing
Quote-based, depending on scope; ad spend is separate
A phone screen showing social media apps

Where your audience already spends its time.

Consistent posting matters less than showing up in the right feed with the right message. Platform focus is a strategy decision, not a default checklist.

What's included.

Social Media Strategy

A plan tied to your business goals, not just follower counts.

Content

Planned content calendars built around your brand and audience.

Creative

Visual and video creative suited to each platform.

Posting

Consistent publishing across the platforms that matter to you.

Engagement

Managing comments and messages as part of the brand experience.

Paid Social & Reporting

Boosted and paid campaigns with clear performance reporting.

How we run social for a brand.

1

Strategy

We define positioning, content pillars and platform focus.

2

Content & creative

A content calendar and creative assets are produced and scheduled.

3

Grow & report

We manage engagement, paid boosts, and report on performance.

For brands that want social media managed properly.

D2C Brands Local Businesses Service Businesses Personal Brands Growing Companies

A content strategy shaped by your brand voice.

Platform mix, content pillars and posting cadence are built around your specific brand and audience — not a generic monthly package.

Discuss Your Workflow
Custom content pillars Platform-specific strategy Paid social campaigns Influencer / UGC coordination Performance reporting

Scoped to your platforms and content needs.

Starter

For small businesses getting their first workflow automated.

Get Custom Quote
Growth

For growing teams that need more modules and users.

Get Custom Quote
Custom

For businesses requiring custom workflows and integrations.

Get Custom Quote

Exact pricing depends on modules, users, and customization scope — talk to us for a quote.

Social media marketing — frequently asked questions.

1

How often should a business post on social media?

Consistency matters more than volume. A realistic schedule you can keep, built around content your audience finds useful, beats a burst of posts that stops. We set a cadence with you as part of the strategy.
2

Does social media marketing generate leads?

It can, when content and paid campaigns lead to a clear next step such as a form, a WhatsApp conversation or a landing page. We connect campaigns to lead capture so results can be measured.
3

Which platforms do you manage?

Platform focus is decided based on where your audience is active — this is part of the strategy phase.
4

Do you handle both content creation and paid campaigns?

Yes, organic content and paid social campaigns are managed as one connected strategy.
5

Can this be combined with performance marketing?

Yes, social media marketing is frequently run alongside our broader digital marketing service for a connected approach.
6

How is success measured?

Reporting is tied to metrics relevant to your goals — reach, engagement, leads or conversions, depending on the objective.

Grow an audience that actually converts.